Category: Partners

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7 Effective Ways to Boost Customer Engagement

How can you get your cloud phone business to stand out from your competition? Boost customer engagement. An engaged customer is more likely to be a loyal customer.  Lead generation and conversion are important, but customer retention is crucial. The cost of attracting a new customer is 5x as much as the cost of retaining […]

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How to Optimize Your UCaaS Sales Process

Do you have a sales process? Is it time to optimize your existing UCaaS sales process? Even though companies with a clearly-defined sales process generate 18% more revenue, about 90% of sales reps don’t follow a formal sales process.  UCaaS sales are unique. You rarely – if ever – meet the buyer in person. Typically, […]

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Essential Tools for Your Cloud Communications Business Toolbox

For most cloud phone resellers, effectively managing the day-to-day while working toward future growth stretches the limits of your company. Growing a successful cloud communications business requires a multi-faceted approach – and a well-equipped business toolbox.  With these 2 essential tools in your cloud communications business toolbox, you’ll gain the competitive advantage and enjoy valuable […]

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5 Principles for Successfully Marketing a UCaaS Business

Successfully marketing a UCaaS business requires a shift in perspective. Traditional marketing works for traditional business models. But the UCaaS industry is not traditional. Marketing for UCaaS needs to adapt to the recurring revenue model and the consumer shift from ownership to access. These 5 principles will help you successfully market your UCaaS business:  1. […]

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Lead Generation & Conversion for Hosted Business Phone Resellers

To grow your hosted business phone clients beyond a customer base built on referrals, you’ll need a strategic plan to generate leads organically. Then you’ll need to convert those leads into customers.  Know Your Target Market The first step in any strategic lead generation and conversion plan is to know your target market. Without taking […]

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Knowing Your Target Market as a Cloud Phone Reseller

Knowing your target market is key to your success as a cloud phone reseller. Don’t mistake this as “same old” corporate jargon. The advantages of clearly defining your target market have been proven.  Reasons to Define Your Target Market Without taking the time to get a clear picture of who you’re selling to, you’re really […]

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3 Reasons to Use Social Media to Grow Your UCaaS Business

Prioritize social media in your marketing strategy and watch your UCaaS business grow!

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Top 3 Content Marketing Trends for Cloud Service Resellers

3 marketing trends for cloud service resellers to focus on to create a successful online marketing strategy

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A 3-Step Strategy for Success as a Cloud Phone Reseller

Every successful cloud phone reseller is unique in some way. Whether it’s superior products, exceptional service packages, extraordinary customer service or unrivaled reliability, each cloud phone business has its own strengths, weaknesses and “personality”. Gaining the competitive advantage in the cloud communications industry can be challenging. We’ve previously outlined 5 Ways to Win More Cloud […]

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5 Phrases That Ruin Your UCaaS Sales

Don’t sabotage your UCaaS sales efforts. Keep these 5 phrases out of your sales vocabulary.

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