How can you get your cloud phone business to stand out from your competition? Boost customer engagement. An engaged customer is more likely to be a loyal customer.
Lead generation and conversion are important, but customer retention is crucial. The cost of attracting a new customer is 5x as much as the cost of retaining an existing one. Without loyal customers, your business is unsustainable.
There are many ways to boost cloud phone customer engagement. Here are 7 ways to encourage customer loyalty.
Social media has become almost as necessary as a website in today’s marketing landscape.
In other words, don’t just set it up and forget about it. Your social media involvement must be active.
Your email list is a valuable tool in your customer engagement toolbox. When someone gives you their email address, it’s like they’ve given you an invitation to enter their world. Use that invitation wisely by giving them uniquely relevant content.
Not all content will be equally relevant to your entire list. So, segment your email list. Cloud phone customers could be segmented by industry, business size, or location, for example. Engagement rates increase when you send targeted emails.
The vast majority of customers (a whopping 68%) who don’t stick with a company move on because they believe the company doesn’t care about them.
Add a personal touch by creating special deals for specific customers. You might offer a renewal anniversary bonus or discount to encourage loyalty, for example. A special offer for a particular segment of your customer base can be a nice surprise for them and a huge boost to your reputation.
Actively pursuing customer feedback clearly demonstrates that you value your customers. Seek to understand what’s important to them by asking about your products, services, and the current state of the cloud communications industry in general.
Your customers will appreciate being asked for their opinions and you’ll gain useful insights to help you improve your business.
It’s a good thing to ask for feedback, but it’s even better to act on it. Don’t make the mistake of asking for it and ignoring it.
When a customer gives you feedback, whether the feedback is negative or positive, take the time to respond. Let customers know their comments haven’t gone unnoticed by thanking them for positive feedback.
Negative feedback should solicit a response from your team to prevent losing the customer. If the complaint has merit, take the necessary steps to make things right. Always look for ways to maintain the customer relationship even after the problem is resolved.
Customers feel less like a customer and more like a part of a community when they can get involved. Promote connection and interaction through events.
You can host or sponsor events in your local community or online. Webinars, training sessions, milestone celebrations, or product launches can all provide continuing opportunities to engage with your customers.
A customer loyalty program adds value to your customer beyond their initial purchase or contract. Give loyal customers access to special promotions and discounts.
Offers like this also keep customers interested in your content. They’re more likely to open your emails, read your ads, and consider new products when they can anticipate a deal every now and then.
Take a multi-layered approach to customer engagement. Target your content to each audience specifically to create something truly valuable to them.
At UnitedCloud, we take customer engagement very seriously. That’s why we’ve created our Partner Tool – a comprehensive library of custom-branded content to use in your own customer engagement strategy.
Our Partner Tool saves you the cost of hiring a content creator or trying to “reinvent the wheel”. Our team has done the work for you to help your business thrive.
Contact us to find out more about how UnitedCloud works to support our cloud communications partners.
Mark Atkinson Previous Experience: Largely sales focused, I owned several small businesses in Ontario. Since living in Alberta, I’ve held a Business Development position with Philip Morris International and Director of Sales ~ Western Canada for Canada’s leading LIVE Events SaaS provider, AudienceView. Certifications: Sales Professional Certification with InBev Full Certification with UnitedCloud First Aid/CPR? […]Read more
Aaron Chandra Previous Experience: Digital Advertising (lead generation, web development, paid traffic), Retail Management, and Private Tutoring Certifications: Google Adwords, Facebook Certified Digital Marketing Associate What do you like most about UnitedCloud? It’s a small, tight-knit team that’s on the cutting edge of technology. And we have unlimited coffee and tea at the office! What […]Read more
Effective communication is a vital component of successful business. From that initial contact to ongoing customer engagement, the form of communication you choose will impact your success. Multichannel communication is simply communicating via multiple channels such as phone, text, email, mobile applications, and more. A multichannel communication strategy can boost your business by overcoming common […]Read more