One of the most challenging parts of owning a business is marketing. Constantly getting the word out about your business to ensure that there is always buzz surrounding it can be tiring, expensive and time consuming. Unfortunately, most small businesses do not have the resources or the reach to effectively market their business.
Cloud-based phone systems have become more popular across businesses as they offer endless features and services that expedite and advance the work of employees while increasing customer satisfaction. Cloud-based phone systems reselling has become a popular choice amongst entrepreneurs as it is cost effective with low startup costs. Seeing that this is a popular industry, it is important to stay ahead of the competition.
Luckily, there are a handful of effective marketing strategies that you can use to not only reach but retain customers without going over budget.
Here are 5 tactics on how you can market your cloud-based phone business.
In order to properly market your business and apply a tactful marketing strategy, for new businesses, try starting locally as it is easier to gather information and an understanding of business needs where you are based. Starting locally would open opportunities to establish yourself amongst your competitors and gain a loyal customer base.
You want to focus on what distinguishes your business from other cloud-based phone solutions. Building a brand goes beyond the name- it also includes what you stand for, your values, your vision and mission statement. You also need to decide how you’d like to portray your voice, what your brand colours are, develop your website and assert your online presence. Although these tasks may not be easy, once they are established it’ll prove to be a tactful and an effective strategy for marketing your business.
Social media marketing has completely changed the way businesses are promoted and how they communicate with their customers. Using different social media platforms for businesses has become a fundamental requirement to gain new customers and earn their trust. Using social media will bring you closer to your target audience and allow you to understand their business needs as your business becomes readily acceptable.
A business’ website is the most important component of its brand. The more time and effort you put into building your website, the more your customers will connect with you and opportunities will present themselves. Find unique content to implement within your site to improve your SEO. This will help bring traffic to your website and keep your website at the top of people’s search engines.
Begin to generate blog articles for your website so people can better understand your business and what it offers. The contents of the blog posts can range from tips and advice, announcements, ‘How to’ content, informational articles and more.
You’ve taken all the measures you need to efficiently advertise your business by building your website, creating social media pages, identifying your target audience and making your brand unique. The only thing missing now, are digital paid ads such as Pay Per Click adverts (PPC), Facebook Ads and Google Ads. Try starting off with a small budget while you try to figure out what works best for your business. Digital ads will help push your business to numerous people who match the interests and have the needs of your target audience. This will expedite your business’ success and increase your engagement.
Promoting your cloud-based phone system doesn’t have to burn a hole in your pocket nor does it have to be complicated.
For more information on cloud-based phones contact us via email [email protected]
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Previous Experience: Allan is UnitedCloud’s EVP, Channel. His previous experience is in business development, tech startups and retail management. Certification(s): Administrative Management, University of Winnipeg What do you like most about UnitedCloud? Having been with so many startups, I like the automation and lean operation and most of all the friendliness and good […]Read more