If social media is not yet a part of your UCaaS marketing strategy, you’re missing out on a huge opportunity to grow your business. Social media has become an absolutely essential part of an effective marketing strategy.
Here are 3 reasons to make social media an important part of your UCaaS marketing strategy.
How many people are you reaching with your current marketing strategy? Millions? Billions? Even thousands? Check out the size of the current social media audience:
The average North American spent about 24 hours a week online in 2017. Recent Canadian stats show 28 hours per week and at least once every 8 hours! And 60% of those users engage on social media.
The potential to expand your reach is massive. Take advantage of this captive audience!
Setting up social media platforms is free. Maintaining an active profile costs only your time. If you choose to use social media advertising, many low cost options exist. You can effectively advertise on social media within any budget you set, targeting specific groups in particular locations and within particular industries or interests.
Today’s consumer does most of their pre-purchase research and decision-making online. What a potential customer learns about your business online will directly impact their buying journey.
Think about your current online presence. Put yourself into the shoes of a potential customer. If you were looking to purchase the product your business sells, would your business’s online presence convince you?
Sharing helpful and informative content on social media establishes your business as an expert in your industry. Your social media strategy should also express your business personality and effectively showcase your brand.
It’s easy to make the mistake of turning your social media platforms into sales tools. While sales can be made on social media, sales should not be the primary purpose behind your social strategy.
We’re bombarded with advertising everywhere we look. Marketing messages come at us in every media form. We’re suspicious of anything that seems “spammy”. We’re annoyed by “sales-y” tactics. We’ve learned to ignore them.
Permission to talk about your products and solutions is earned by establishing trust.
You want consumers to be receptive to your social media messages. Offer truly helpful, valuable, and enjoyable content. Think of social media as a way to build your reputation, establish relationships, and add value to conversations.
You’re convinced it’s time to incorporate social media into your online marketing. How do you get started?
Who are they? What social platforms are they using the most? What kind of content are they looking for?
Choose the platforms you’ll invest your efforts into and set up branded profiles.
Don’t just set it up and forget about it. Stay active online. Post fresh content regularly and consistently. Respond to comments. Interact with your followers.
Sharing engaging, educational content is important. But it can be hard to keep coming up with new ideas.
Here are a few content suggestions to get you started:
You have nothing to lose. Make social media a priority in your marketing strategy and watch your UCaaS business grow!
Build trust, establish authority, and grow meaningful connections online. Share valuable, educational content and engage with your audience.
At UnitedCloud we support our partners with a comprehensive library of content you can use in your own marketing strategy. To find out more about our Partner Portal, contact us today.
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Mark Atkinson Previous Experience: Largely sales focused, I owned several small businesses in Ontario. Since living in Alberta, I’ve held a Business Development position with Philip Morris International and Director of Sales ~ Western Canada for Canada’s leading LIVE Events SaaS provider, AudienceView. Certifications: Sales Professional Certification with InBev Full Certification with UnitedCloud First Aid/CPR? […]Read more