If social media is not yet a part of your UCaaS marketing strategy, you’re missing out on a huge opportunity to grow your business. Social media has become an absolutely essential part of an effective marketing strategy.
Here are 3 reasons to make social media an important part of your UCaaS marketing strategy.
1. Social Media Expands Your Audience
How many people are you reaching with your current marketing strategy? Millions? Billions? Even thousands? Check out the size of the current social media audience:
- 1.56 billion daily active users on Facebook
- 630 million LinkedIn members
- 275 million monthly active users on Twitter
The average North American spent about 24 hours a week online in 2017. Recent Canadian stats show 28 hours per week and at least once every 8 hours! And 60% of those users engage on social media.
The potential to expand your reach is massive. Take advantage of this captive audience!
2. Social Media Marketing is Free or Low Cost
Setting up social media platforms is free. Maintaining an active profile costs only your time. If you choose to use social media advertising, many low cost options exist. You can effectively advertise on social media within any budget you set, targeting specific groups in particular locations and within particular industries or interests.
3. Social Media Builds Trust & Authority
Today’s consumer does most of their pre-purchase research and decision-making online. What a potential customer learns about your business online will directly impact their buying journey.
Think about your current online presence. Put yourself into the shoes of a potential customer. If you were looking to purchase the product your business sells, would your business’s online presence convince you?
Sharing helpful and informative content on social media establishes your business as an expert in your industry. Your social media strategy should also express your business personality and effectively showcase your brand.
Social Media is Not for Making Sales
It’s easy to make the mistake of turning your social media platforms into sales tools. While sales can be made on social media, sales should not be the primary purpose behind your social strategy.
We’re bombarded with advertising everywhere we look. Marketing messages come at us in every media form. We’re suspicious of anything that seems “spammy”. We’re annoyed by “sales-y” tactics. We’ve learned to ignore them.
Permission to talk about your products and solutions is earned by establishing trust.
You want consumers to be receptive to your social media messages. Offer truly helpful, valuable, and enjoyable content. Think of social media as a way to build your reputation, establish relationships, and add value to conversations.
How to Use Social Media to Grow Your UCaaS Business
You’re convinced it’s time to incorporate social media into your online marketing. How do you get started?
1. Know your target audience.
Who are they? What social platforms are they using the most? What kind of content are they looking for?
2. Create your social profiles.
Choose the platforms you’ll invest your efforts into and set up branded profiles.
Don’t just set it up and forget about it. Stay active online. Post fresh content regularly and consistently. Respond to comments. Interact with your followers.
What Kind of Content Should You Share?
Sharing engaging, educational content is important. But it can be hard to keep coming up with new ideas.
Here are a few content suggestions to get you started:
- An introduction to your most recent blog post
- A short video explaining the importance of a backup and disaster recovery strategy
- An infographic listing the top 10 reasons businesses use your product or solution
- An article listing tips and facts about cybersecurity
- Share content from a different source that you think your audience would find valuable
- Share a book or video that inspires you or explains an important idea really well
- Share a helpful quote from a book, interview, video, or article
Use Social Media to Gain a Competitive Advantage
You have nothing to lose. Make social media a priority in your marketing strategy and watch your UCaaS business grow!
Build trust, establish authority, and grow meaningful connections online. Share valuable, educational content and engage with your audience.
At UnitedCloud we support our partners with a comprehensive library of content you can use in your own marketing strategy. To find out more about our Partner Portal, contact us today.